L'Oreal Pitch
I had the chance of designing a pitch for L'Oreal when I was working for the Spatial Harmonics Group. The director's wish was for a hybrid between fluid, fabric and gas, a spectacular piece of fluid animation. I created this gasesous fluid fabric with 3d Studio Max, FumeFX and Krakatoa, compositing in AfterEffects. This is what I came up with and apparently I nailed it on the spot :)
Published on: 
2012
Design, Creative Direction, Digital Art
  • L'Oreal Pitch

    Director: Jim Sonzero
    Creative Direction/Design: Ian Clemmer
  • I had the chance of designing a pitch for L'Oreal when I was working for the Spatial Harmonics Group. The director's wish was for a hybrid between fluid, fabric and gas, a spectacular piece of fluid animation. I created this gasesous fluid fabric with 3d Studio Max, FumeFX and Krakatoa, compositing in AfterEffects. This is what I came up with and apparently I nailed it on the spot :)